At Dreem, we want to build a product that our customers will love. That’s why the main mission of the Product Marketing team is to make sure we deliver the right product to the right people.
It includes understand deeply our users’ needs, ensure we build the most relevant and valuable features for them, and use the right message when we communicate.
- Help better understand our users and how they use the product : Focus Groups, Prototype Testing, 1-on-1 moderated Interviews, Remote unmoderated tests, ...
- Convert users’ feedbacks into actionable insights to improve the product
- Give insights on the relevancy of new features’ ideas
- Help plan the launch of new features and synchronise the teams around releases
- Help define the product positioning and messaging
- Stay tuned about the Sleep Market evolution : benchmarks and competitive intelligence.