By continuing your visit on this site, you accept our use of cookies or other tools in order to improve and personalize your navigation on the website and proceed to measurements and audience analysis. To learn more

Order now
Shop

Global VP Consumer Marketing

New York
Back to job list

Job description

After 5 years of building and validating our solution, we are ready to scale commercially and build our brand globally. Based in NYC or Paris, the Global VP Consumer Marketing will lead the communication, brand and marketing, and will report directly to the CMO and will work closely with the CEO. Your position is global but with a strong focus on US.

You will be in charge of building our brand globally with our agencies and the team internally, as well as grow the consumer business online and offline, directly and indirectly.

We have an incredible opportunity at Dreem to create one of the strongest consumer brands. By using Dreem, our users not only sleep better — but also becomes pioneers of tomorrow’s healthcare and science. This strong brand essence, properly articulated, will make Dreem the most recognized brand in sleep, and help us make our vision a reality.

Since the launch of our first product in 2017, we have been exploring and learning from the consumer, as well as hiring a brilliant team to work on these challenges. You will be in charge of bringing the team to the next level, by defining an ambitious but realistic branding and growth strategy, as well as giving the team the right resources and organization to achieve these objectives.

About the missions

  • Build a strong consumer brand
  • Define and implement the consumer communication and marketing plan
  • Manage relationships with agencies
  • Develop a world class PR strategy
  • Define the Dreem consumer events strategy and implement it
  • Lead the graphic design team,
  • Build and manage the consumer budget.
  • Come up with & execute long running strategies
  • Work cross-functionally with creative, acquisition, product engineering teams in everything you do

What We're Looking For

  • Track record of successfully managing branded marketing in-house and through an agency
  • Experience managing PR
  • Ability to come up with & prioritize creative ideas that will help take our brand to the next level
  • Analytical chops & inclination to measure everything in a data-informed way
  • Great at communicating & working with a high-performing cross-functional team
  • Experience dealing with engineering/product/designers in a tech company is a big plus

Reading & watching

Corporate video: https://www.youtube.com/watch?v=hPp6LSEpjVg

Product reveal video: https://www.youtube.com/watch?v=rQaLBUT8JHw

Website: https://dreem.com/en

Dreem Book: https://static.rythm.co/corporate/Dreem_Book.pdf

Hugo’s TedxParis: https://www.youtube.com/watch?v=F-D_zFD2wd0

Brand guidelines: https://dreem.frontify.com/d/a3uEABN8bW5L

Profile needed

  • 10+ years in consumer marketing position
  • Strategic experience but also Hands-on
  • Planning experience in agency
  • Successful experience in building a strong consumer brand for a growth-stage company
  • Passionate about brand.

Benefits

  • You will work in startup environnement with a lot of challenge and innovation: no time to boredom,
  • You will have the opportunity to create your own career: fast progression and job switch possible!
  • You will share and learn everyday with world class talents who are experts in their field and passionate about their daily work : let’s participate to our DreemCon (internal technical events),
  • You will kept informed of all progress of the company with weekly and monthly meeting led by the co-founders,
  • You will work in great office in central place and you will collaborate with our teams all over the world (Paris, NYC, Taipei)
  • You will have fun! Thanks to our Happiness Officer who’s organize a lot of events to keep a good atmosphere (breakfast, monthly party, teambuilding,...),
  • You will be invited to the annual summit : last time we went to Marrakech for an amazing summer trip together
  • You will be lucky to have the Dreem Headband whenever you want.
  • Bonus: Fitness room, good health cover “Alan”, Gymlib pass, qualitative corporate restaurant “Lecointre Paris”, nap rooms, BSCPE…

    Our culture is reflected with a stellar Glassdoor rating : https://www.glassdoor.fr/Avis/Dreem-Avis-E1160223.htm
Apply now