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Public Relations Manager US

New York
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Job description

The Dreem Story

In 2014, two engineering students from the École Polytechnique made a discovery. Non-invasive brain stimulations, triggered at specific moments, can enhance the quality of deep sleep. With sleep being one of the biggest healthcare and societal issue of modern times, and sleep problems being poorly covered by existing solutions, they decided to start Dreem. Their mission? Solve the global sleep crisis by developing the first ever reference solution to bad sleep. A solution that is non-invasive, efficient and complete enough to cover every case. Dreem also has a scientific and technical goal- understanding sleep and the brain, in order to develop solutions that can significantly and positively improve our health, well-being and performances.

In the 4.5 years since its foundation, Dreem has filed 25 patents, developed 3 full iterations of the product, hired an international team of 80 experts, developed a research network of 25 laboratories and hospitals, helped thousands of people across the world to solve their sleep issues, and has collected the largest EEG repository in the history, by collecting more than 600,000 nights of data. Along the way, Dreem has raised more than $60M from Laurent Alexandre, Xavier Niel, MAIF, BPI and Johnson & Johnson - the world’s healthcare leader. Dreem has also hired 4 of the most renowned neuroscientists and sleep experts in the world, to support our scientific quest - Emmanuel Mignot (Director of Stanford Sleep Center), Christof Koch (CSO of the Allen Institute for Brain Science), Raphael Heinzer (Director of the CIRS of Lausanne) and Russell Foster (Director of the SCNI of Oxford).

Think of working at Dreem like embarking on a journey with a crew of adventurers. We are sleep pioneers, a team of experts fascinated by science, technology and design. But most importantly we are obsessed by our product and by helping our users. Our fields of expertise encompass sleep research, mechanical engineering, machine learning, electronic design, embedded systems and calculations, testing, ergonomics, development of proprietary applications and software, design, marketing and much more.

We’re interested in how neurotechnology and sleep science can positively impact people’s lives, right now. No matter how much other technologies improve our lives while we’re awake, if we continue to sleep poorly, there will always be a barrier to true health, happiness and performance. That’s why sleep is our sole focus for the next five years.

Everything we do will always be driven by people: us, and the people we help. That’s how we’ll succeed: With a shared history, shared values and one shared goal. The goal? Within five years, we’ll have created a sleep solution that is more effective than anything else on the market. One that can help in 100% of cases of bad sleep. One that becomes the global reference point for sleep solutions. One that will have solve 500 000 cased of bad sleep worldwide.


Mission

We are seeking a Public Relations Manager to nurture a strong industry network, increase awareness and develop our corporate image in the United States by developing and executing effective media relations programs.


Responsibilities :

  • Coordinate public relations activities in the US and support major upcoming news moments
  • Work in collaboration with the internal Marketing team and European PR agency on the global strategy
  • Act as the guardian of the corporate brand image, its executives and product in the US market
  • Develop a media relations strategy, seeking high-level placements in print, broadcast and online media
  • Maintain an up-to-date media contact list
  • Conduct outreach to select media and press targets
  • Build materials including press releases, stories/pitches, media kits, byline articles, speaker applications and awards applications
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Monitor, analyze and communicate PR results
  • Build relationships with thought leaders to grow industry awareness
  • Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them
  • Release information to counter negative publicity and handle crisis and emergency communications
  • Events outreach and coordination (facilitate programming with event organizers, develop relevant press materials, schedule media briefings)
  • Provide recommendations for future events and awards opportunities
  • Implement and follow product reviews program with journalists
  • Create briefing materials for media meetings, prepare executives for calls or in-person meetings, attend to guide and give recommendation during the meetings, and follow up.

Profile needed

  • Proven working experience in Public Relations required
  • Proven track record designing and executing successful public relations campaigns
  • Strong relationships with both local and national business and industry media outlets
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills
  • BA/MA degree in Marketing, Advertising, Communications or a related discipline.
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